Identity, presence, discovery, acquisition, infrastructure. Five stages running as one connected system, so you can track progress instead of guessing at it.
One vendor builds your brand, all feeling, no way to prove it worked. Another runs your ads and funnels, all numbers, nobody remembers why they clicked. They don't talk to each other. You end up playing translator between two people who were supposedly on your team.
None of these is anyone's fault. Each gap sits between two people's jobs, so nobody owns it, and by default it lands on you. That's the actual problem.
We built Tick Tech Toe to skip that entirely. Storytelling gets someone to feel something about you. Data proves that feeling actually did something. Split those across two vendors and each one quietly loses its power, the story becomes unmeasurable, the numbers become forgettable. Keep them together, run by one team that understands both, and they finally make each other's case.
DX is the human half, your identity and your presence, the story someone feels before they know a single fact about you. Ops is the proof half, discovery, acquisition, and infrastructure, the part that turns that feeling into a number you can actually track. One system, one team, no pillar-to-post between vendors who've never met.
Identity, presence, brand, story, and the human experience. How people feel when they interact with your company.
Discovery, acquisition, infrastructure, tracking. The measurable, technical side of finding and converting customers.
Each stage answers one question about your business, closes one gap, and hands over to the next.
Identity
Who you are and how you communicate. Your positioning, your story and the look that carries them, decided once and written down, so every page, deck and post after it says the same thing.
What we do for you
The outcome for you
A story and a look you can hand to a designer, a writer or an investor, and get the same company back.
Presence
Where you live digitally. Your website and your social profiles, planned from your story instead of a template, and built to connect to everything that comes after them.
What we do for you
The outcome for you
A site that says what your story says, ready to be found and to catch the people who arrive.
Discovery
How the right people find you. The groundwork that helps search engines and AI tools understand you and cite you, and a plan for which channels deserve your time and budget.
What we do for you
The outcome for you
You show up where your buyers look, in search and in the AI tools they ask first, with a plan for the channels worth paying for.
Acquisition
Turning attention into intent. The pages, forms and follow-ups that turn a visit into a conversation, and the routing that puts every lead in front of a person.
What we do for you
The outcome for you
Anyone ready to talk has an easy way to, and every lead lands where someone on your team will see it.
Infrastructure
The plumbing that measures it all. Tracking, dashboards and the automations between your tools, set up in accounts you own, so the system runs and reports without anyone babysitting it.
What we do for you
The outcome for you
You can say where every lead came from and what happened to it.
Three situations below. You'll know which one is yours.
Early-stage startups, before Series A
Usually starts with: the story, the deck and the page investors will check.
Bootstrapped and growing
Usually starts with: a site that catches leads, and tracking that shows where they came from.
Established and owner-led
Usually starts with: a brand and website that finally match the business.
Industry and size matter less than the moment you're in.
Probably not for you if…
Flexible structures to solve your specific fragmentation.
Every plan covers all five stages. Each step up goes deeper.
A connected start
Small, but complete: a look, a site, and a way to be found and measured.
Best Value
The whole system
Every stage, built and wired together, from your brand to your numbers.
Built from the ground up
For a launch or a fresh start: the whole system, at full depth.
DXHow you're seen
01Identity
Who are you?
02Presence
Where do I find you?
OpsHow you're found, and what it brings in
03Discovery
How do people find you?
04Acquisition
How does a visitor become a lead?
05Infrastructure
What keeps it running?
Bespoke · by arrangement
More brands. More markets. More than a package.
For larger businesses whose needs have outgrown a plan. Winning Line or Full Board is the foundation; on top of it we build what is specific to you, and a dedicated team stays on under a long-term agreement.
Built on top of
Winning LineorFull Board
Scoped, priced and contracted around you.
Built around you
A team that stays
Growing with you
Kept sharp
Take a smaller first step if you're still unsure where to begin: a pilot project, scoped with you, on the part that matters most right now. Whatever you start with is built to plug into the rest later.
Five phases, one lead, and you'll always know where things stand. Here's what happens, and what we'll need from you.
We audit what you have before we build anything.
Your brand, site, tools and numbers, checked one by one, and the places where they stop talking to each other.
An audit in plain words: every gap we found, in the order we'd fix them.
A walk through what you have, and access to audit it.
The missing pieces get made, from one brief.
Story, identity, site and the pages that catch leads, by one team, so nothing is built in isolation.
The pieces you were missing, shown to you as they're made.
One person who can say yes, and feedback in the time we agreed.
Then everything gets connected.
Forms to your CRM, tracking on the steps that matter, automations between your tools.
Every lead traceable from first click to what happened next, tested end to end.
Admin access to your tools, or accounts opened in your name.
It's yours, and you know how it works.
Everything already lives in accounts you own.
Every login, and a plain-English map of what connects to what, and why.
Someone on your side to take it over.
After launch, we read the numbers with you.
What's working, what isn't, and what we'd change next.
A straight answer. If nothing needs changing, we'll say so.
A conversation, once there's enough data to read.
Here's a pattern you may have lived through. An agency builds your tracking, automations and funnels inside their own accounts. The day you part ways, all of it walks out the door with them, and you're back to square one.
We work the other way round. Everything we build lives in accounts you own, from your website and analytics to your CRM connections and automations. If we ever stop working together, the system keeps running.
Your accounts, from day one.
Logins, data and tools sit under your name, not ours.
Nothing hidden in the wiring.
You get a plain-English map of what connects to what, and why.
Leave on clear terms.
If you walk, the system stays switched on.
Take theirs. A few words from the people we've built with.
Tick Tech Toe has been essential in helping us tell our story to the public. They designed and developed some of the most important parts of our site, including the conference schedule, speaker profiles and ticketing integration.
Just as importantly, they guided the less visible decisions on platform, plugins and technology that shaped our budget, scalability and upkeep. For a small, volunteer-run NPO, that makes a big difference.
We needed a site that is intuitive for the public and practical for our team to maintain, and they understand both sides. They come prepared, communicate clearly, and show how ideas could work in practice rather than simply prescribing a solution. We highly recommend them.
Support across marketing collateral, website design, product demos and visual storytelling. A strong ability to translate complex technical and healthcare concepts into clear, engaging, professional designs.
Responsive, collaborative and open to feedback, often iterating quickly to support the fast-moving needs of a startup. Both creativity and practical execution, with consistent care for the quality of the final output.
Would gladly recommend for web, brand, product marketing and digital design projects.
We’ve engaged Tick Tech Toe for social media design and execution, branding, design collaterals and website development. They work as an extension of our team, translating our creative direction into deliverables while contributing their own ideas and judgment.
They have a knack for understanding the design I have in mind, often with very little explanation, and bringing it to life with minimal back-and-forth. Having worked with different designers over the years, I have found that quite rare.
I would gladly recommend Tick Tech Toe as a creative and digital partner for businesses and agencies looking for reliable design and execution support.
Our best work happens when we plan and build the whole system, that's the model we lead with. That said, we do take on standalone pieces through a custom route when it makes sense, and we'll always build it with the whole system in mind. If we build your website, the storytelling and analytics architecture underneath it are already ready for whatever you add next. Tell us about your project and we'll find the right starting point together.
Yes. The Long Game is made for it: Winning Line or Full Board as the foundation, then multi-brand systems, international rollouts and a dedicated team on top, under a long-term agreement. We scope it around your situation rather than fit it into a package.
Fair question. If another vendor's quoting you for just a website, that's genuinely all you're getting, something that stops at the browser: a site built and handed over, or a logo designed and handed over. We work a level deeper. Before we make anything, we get into your strategy, where your brand is heading, and how leads will need to find and reach you later. So when we quote something similar, we're already building it to plug into tracking, growth systems, and whatever you'll likely need next, and you're not paying to redo it in six months. You're not paying more for the same thing, you're paying for a foundation instead of a patch.
There are a few ways to engage, from a connected start to the whole system built from the ground up, and a bespoke plan for larger businesses. You don't have to choose alone: tell us your situation and we'll say which one fits, and which doesn't. They're laid out under Plans.
We don't do custom backend software engineering or app development, ongoing content production (video shoots, photography, social media content creation, or community management), packaging, signage or event stall design, or cold calling. If your team runs its own outbound, we can help you get the tools set up, but we don't pick up the phone on your behalf.
Not sure which of the five stages to begin with? Tell us what isn't connected, and we'll show you where to start.
Tell us a bit about your situation. We'll get back to you within 2 business days.