(01)Early-stage startups, before Series A
It worked. Now it has to look like it.
- Your proof of concept landed, and the brand still looks like the prototype.
- You've just closed your seed round, and you want the system in place before you spend it.
- Series A is coming, and your story has to hold up in the room.
Usually starts with: the story, the deck and the page investors will check.
(02)Bootstrapped and growing
Revenue proved it. Now the brand has to.
- The business has outgrown the way it looks online.
- Referrals got you this far. The next customers don't know you yet.
- You spend on marketing and can't say which part brings customers in.
Usually starts with: a site that catches leads, and tracking that shows where they came from.
(03)Established and owner-led
The business is real. Online, it barely shows.
- You were busy growing the real thing, and there was never the time, or someone you trusted, to look after your brand and how people find you online.
- It's time your brand and online presence caught up with the business you've actually built.
Usually starts with: a brand and website that finally match the business.