# Tick Tech Toe > A brand-and-growth agency, in India. We run a business's brand and its growth as one connected system, in five stages that feed each other: identity, presence, discovery, acquisition and infrastructure. We call the way we work DX-Ops. Everything we build lives in accounts the client owns. We work with early-stage startups, growing bootstrapped businesses and established, owner-led businesses whose brand, website and growth setup haven't caught up with them. This file lists the site's main pages for AI tools. How AI tools may use this site is set out in our AI Disclosure: you are welcome to read it, cite it with a link and use its public pages to train AI models; copying or republishing it as someone else's needs our written permission. ## Services Our services are organised in five stages. Each stage answers one question about a business, closes one gap, and hands over to the next; the last feeds back into the first. Identity and Presence are the human half, DX (the digital experience people have of a brand); Discovery, Acquisition and Infrastructure are the proof half, Ops (the growth operations that find and convert customers). Details: [Services](https://ticktechtoe.in/services#system). ### 01 Identity: Who are you? Who you are and how you communicate. Your positioning, your story and the look that carries them, decided once and written down, so every page, deck and post after it says the same thing. - Brand ideation, strategy and positioning - Messaging and brand story - Logo and visual identity - Brand design systems and guidelines - Pitch deck and brand collaterals The outcome: A story and a look you can hand to a designer, a writer or an investor, and get the same company back. ### 02 Presence: Where do I find you? Where you live digitally. Your website and your social profiles, planned from your story instead of a template, and built to connect to everything that comes after them. - Website strategy and wireframes - UI/UX design - Website copy and content architecture - Websites and landing pages - Social media presence The outcome: A site that says what your story says, ready to be found and to catch the people who arrive. ### 03 Discovery: How do people find you? How the right people find you. The groundwork that helps search engines and AI tools understand you and cite you, and a plan for which channels deserve your time and budget. - Technical SEO foundations - AI search visibility foundations - Content marketing strategy - Social media foundation and strategy - Social and search ads strategy The outcome: You show up where your buyers look, in search and in the AI tools they ask first, with a plan for the channels worth paying for. ### 04 Acquisition: How does a visitor become a lead? Turning attention into intent. The pages, forms and follow-ups that turn a visit into a conversation, and the routing that puts every lead in front of a person. - Landing page strategy and conversion copy - Lead capture and forms - CRM setup and integration - Email list, newsletter and welcome sequence - Lead routing The outcome: Anyone ready to talk has an easy way to, and every lead lands where someone on your team will see it. ### 05 Infrastructure: What keeps it running? The plumbing that measures it all. Tracking, dashboards and the automations between your tools, set up in accounts you own, so the system runs and reports without anyone babysitting it. - Analytics setup - Conversion and event tracking - Simple dashboards - Tool-to-tool automations - AI automations The outcome: You can say where every lead came from and what happened to it. ### How engagements work We lead with the whole system, planned and built together, and also take on a single piece through a custom route, built to plug into the rest later. A pilot project, scoped with the client on the part that matters most, is a smaller first step. The whole system comes in three sizes, from a connected start to a full build from the ground up, and every size covers all five stages. For larger businesses, a bespoke long-term plan builds on the whole system: more brands, more markets, integrations beyond the standard setup and a dedicated team, scoped and contracted around the situation. Every account and tool we set up lives under the client's name. ### What we don't do Custom backend software engineering or app development; ongoing content production (video shoots, photography, social media content creation, community management); packaging, signage or event stall design; cold calling. ## Pages - [Home](https://ticktechtoe.in/): the problem we solve, DX-Ops, the five stages, and the questions people ask first - [About](https://ticktechtoe.in/about): who we are, how we work, and why we're called Tick Tech Toe - [Services](https://ticktechtoe.in/services): the five stages, what each includes, and the ways to engage - [FAQ](https://ticktechtoe.in/faq): answers to the questions people ask before they get in touch - [Contact](https://ticktechtoe.in/contact): how to reach us ## Policies - [AI Disclosure](https://ticktechtoe.in/ai-disclosure): how we use AI, and how AI tools may use this site - [Privacy Policy](https://ticktechtoe.in/privacy) - [Terms & Conditions](https://ticktechtoe.in/terms)